SULTING

PHIL PESSARO

I work with brands, agencies, and Private Equity and Venture Capital Firms to design and operationalize how marketing gets done.

With over two decades of experience producing, leading production, building teams, and working inside both agencies and complex marketing organizations, I’ve seen where systems break down—whether in planning, resourcing, workflows, or delivery. At the core, I design better ways for marketing to work—so organizations can deliver stronger outcomes with greater efficiency.

My work spans the full marketing lifecycle including process design from annual marketing planning, to research, insights, measurement strategy, campaign ideation/production, measurement, and optimization.

In addition, I design operational measurement systems that align marketing activity directly to business outcomes—from organizational priorities down to campaign execution. This begins with establishing clear connections between company goals, marketing objectives, campaign strategies, and KPIs—ensuring that every metric is purposeful and tied to impact.

Beyond frameworks, I implement the operating model around measurement—defining ownership, embedding metrics into team workflows, and establishing weekly and quarterly business reviews that track performance in real time. The result is a system where marketing performance is measurable, actionable, and directly tied to business growth.

I’m typically brought in when organizations are growing, evolving, or facing complexity—when marketing becomes harder to manage, teams become misaligned, or systems no longer support the work.