For three years, I led product strategy and end-to-end production execution for CME Circle, WebMD’s most profitable digital product and the most widely used educational resource for physicians and healthcare practitioners.
I managed the creation of education training modules, websites, and live-action shoots for leading healthcare brands, ensuring high-quality content delivery at scale. To maximize profitability, I developed a standardized, offshore workflow for producing flash-based content, streamlining production and reducing costs while maintaining top-tier quality standards. My leadership contributed to significant revenue growth for CME Circle and increased engagement among healthcare professionals. By implementing a scalable workflow, I achieved a 15% reduction in production costs and 20% faster content delivery, ensuring CME Circle remained a trusted resource and a key driver of WebMD’s success in the healthcare industry.
