Work Overview:

Since Amazon was founded in 1994, the company has been on the forefront of innovation while always making shopping online easier for consumers. We were tasked with strategizing, ideating, and producing an integrated campaign to introduce Virtual Try-On (VTO) for shoes. VTO is an interactive mobile experience that allows customers to visualize how a pair of shoes will look on themselves from every angle and to better inform purchasing decisions.

Execution:

In partnership with Amazon Fashion, we launched an integrated campaign spanning pre-roll, print, and social to advertise this new technology feature. The campaign was highly successful, driving a total of 59.7M customer impressions, acquiring 400k unique customers, with 14.7k customers new to Amazon, and 26k customers new to Amazon Fashion.

Role

Producer.