Work Overview:‍

Launch the first Exxon (Fuels) advertising campaign since 1993.

Execution:

A fully integrated campaign with an overall message that Exxon's gasoline was essential to your car's engine performance and helps remove harmful deposits.

Role:

‍Producer. Produced video, online advertising, a mobile application, and an innovative digital microsite experience (fuelprogress.com) utilizing computer graphics imagery and motion graphics to showcase the journey gasoline takes in your car and how Exxon’s fuel helps clean up your engine.

Work Streams:

Broadcast, print, digital advertising, microsite and mobile application.